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To work with existing organizations nationally and internationally to promote healthier lifestyles through educational materials and brain-based  programs


To empower individuals, organizations, and communities to move toward a more optimal state of high-level wellness


To motivate individuals to practically apply current research that can help them achieve better health and a longer life

To help individuals feel better, look better, think more clearly, and possess energy to live an active life by providing easily applied, practical principles of health education and disease prevention

To help individuals understand that everything begins in the brain, providing them with tools to assist them in working with their brain